Advertising

What is Advertising?

Advertising can be defined as the art of communicating in way that informs and/or influences one or more people.

Jobs

  • Advertising Director
  • Advertising Sales Executive
  • Advertising Copywriter
  • Campaign Manager
  • Account Manager

What skills do you need to work in advertising?

  • Passion for advertising
  • Creative
  • Excellent communication skills both written and verbal
  • A good team player
  • Computer literate

Where do advertisers work?

Advertiser’s workers are required in both the public and private sector. Typical employers may include specialist advertising agencies as well as in-house advertising departments.

Typical work activities

  • Pitching ideas and concepts to clients
  • Researching and analysing audiences
  • Designing advertising briefs
  • Commissioning creative work
  • Managing account relationships

Find out more