How to sell your skills during a job interview

Interview Sales Tips

  • You have the grades;
  • You have the skills;
  • You have the experience;
  • You DO NOT get the job…


It could be that you failed to convince the interviewer that you were the right person for the job. In other words – you failed adequately sell your skills during the interview.

To sell…

A definition of the word “sell” is to persuade or induce someone to buy or accept something. Could it be that although you were the perfect candidate for the job you failed to adequately persuade the employer of this during the interview? Remember, the candidate who gets the job is not always the smartest one or the most experienced one – it is often the one who has managed to sell themselves best during the interview.

5 ways to sell your skills at an interview

1. Say something

To sell yourself to an employer you need to verbally explain how your skills, experience and knowledge will improve their company. You cannot rely on the employer obtaining this information from your CV or application – you will have to explain this to them during the interview. If you say very little and provide only limited answers and information you will reduce your chances of obtaining the job.

2. Be confident

For many people it is natural to speak modestly about their achievements. Some people will even talk more about the role of others rather than their own role in the achievement. Try to speak with confidence about your own achievements and try not to be too modest or spend too much time emphasising the role of others.

3. Prepare in advance

In order to sell yourself at interview you should prepare in advance. There are many things to consider in advance of the interview. These include:

  • The sector in which the company operates
  • The ethos of the company
  • The skills, experience and qualifications required for the role
  • The benefits you can bring to the organisation

You can use the information that you obtained as the basis for the way in which you present yourself throughout the interview. Also, why not check out this article from PhilCareers: Top 10 interview questions & answers

4. Listen & react

Successful selling is also about listening and reacting to the situation. You can show that you are actively listening during the through the use of body language and verbal responses.  Ensuring that you listen carefully to the employer will also ensure that you can pick up on opportunities where you get the chance to sell yourself by outlining your qualifications, skills and experience.

5. Final opportunity

At the end of the interview you may be asked if you have any questions for the employer. This is a great time to ask the employer:

Do you have any concerns about my suitability for the role?

Few candidates are perfect so it is likely that the employer will raise an issue regarding your suitability for the role – this could be something such as a lack of formal qualifications or experience.  This is an opportunity for you to sell your suitability one more time and to resolve any issues the interviewer may have.


Have you found this article useful? Do you have any thoughts or tips that you would like to share with other in the Philippines? Feel free to comment below.

Find out more

You can find more careers articles in the Philippines at: Careers Advice

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